Addiction
Monday, September 22nd, 2008
It starts simple enough. You want to get back into shape so you borrow a friends bike and go for a ride. At first it’s work but it’s still fun going downhill or on the flats with the wind in your back. You spring for a new bike and start riding on the weekends. The first few months are fun but they are definitely work but after awhile it gets easier. Sure you can kill yourself but you don’t have to.
Then it starts. You begin looking for time during the week when you can sneak in an hour or two. At some point you find yourself at work staring into the distance thinking about the next ride. Somehow you manage to find the time to get in 5 or 6 rides a week. Most of them are at least an hour (anything less really isn’t a ride). You are becoming consumed and are no longer fully in control of you new formed habit.
Now even priorities get pushed aside so you can get your riding in. Instead of work, getting on your bike gives you a jolt of pleasure and all of the problems of the day get pushed aside as your mind takes in all the feel good drugs you body is putting out to overcome the workload you are pushing. Pushing hard now becomes a pleasure - even with the pain.
Now you are a full blown addict. Those with enough talent will take the final pill and turn pro to somewhat justify the addiction. The rest will live with the addiction as best they can while still justifying it as a good way to stay in shape. For the lucky few who really have the free time it’s a free addiction.
If you are into bikes you fit somewhere in this sequence. Fitness is an addiction. Getting a little means you want more and there is a point you can cross where it becomes an addiction.
Many of my customers are true addicts. You can tell by their e-mails. Anything to do with their bike is exciting and by dangling carbon wheels in front of them I sometimes get the feeling that I am a pusher and not a sales guy.
If everyone had these types of positive addictions instead of the negative ones most people have it would sure fix a lot of the problems we have.