“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for. A product is not quality because it is hard to make and costs a lot of money, as manufacturers typically believe. This is incompetence. Customers pay only for what is of use to them and gives them value. Nothing else constitutes quality.” – Peter Drucker
That quote pretty much defines the mission statement of Neuvation Cycling. While most other companies try to make “the best’” they lose sight of the value of their products. Add to this the fact that almost all sell through distributors and retailers and you further increase the price of their products.
To sell at low prices you have to have low costs. I have low costs because I buy in Taiwan and sell direct to consumers, but anyone can do that. Over the last 30+ years I have been a shop owner, rep, vp of marketing, sales, product management, and purchasing. I was president of Sachs for 10 years and was also a marketing consultant to Lee Iacocca on his e-bike project. I was also named one the 30 most influential people in the bike industry (not true, but on par with most of what you read).
As a result I am skilled in product management, marketing, business management, graphics, 3D cad design, importing, and general business management. The performance of a company is not based just on selling a widget, it’s also about everything else that needs to happen so that you get the right product, at the right price, on time, with excellent customer support. To do that everything has to work well. Since I know how to do these things I don’t have to hire expensive people do it them for me. A lower cost means a lower price.
Fifteen years ago most of the quality products were not made in Taiwan. Now it’s hard to find one that isn’t. The reason is simple. Taiwan makes very high end products at very reasonable prices. It’s not the same place as it was in 1983 when I first started sourcing there.
I have been in the bike industry my entire adult life. It’s an industry where most people are passionate about the sport and what cycling does for you. My passion is in delivering true quality products - as defined in the first paragraph - so that more people have access to great products at a great price.
Happy Cycling,
John Neugent
Neuvation Cycling
3547 S Higuera Ste F
San Luis Obispo CA 93401
Toll free 877-222-4519
Fax 413-480-3024
John@NeuvationCycling.com
