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Neuvation blog:
The purpose of the comic strip was to see if I could get people to the web site. I have a morning routine that starts when I wake up. I jump on the computer and first check the weather. Followed by www.bicycleretailer.com followed by www.dilbert.com followed by www.news.google.com One would think that news organizations covering the globe would have lots of interesting stories but I find, on average, that I spend about the same amount of time on the Dilbert site – between the comic and blog – as I do on most news site. Not a lot of time for sure but the interesting thing is that I look forward to a good laugh more than I do the news. That’s why I got the idea of doing a daily comic. Since I have started putting the comic up daily, my traffic has gone up about 50% and my bike sales have increased about 70% without any additional advertising. I could be coincidence but probably not. Traffic statistics would indicate that a lot of it is coming for the comic. Click here for an archive of It's a Joke strips Instead of the normal home page telling you all about me and my company, I’ve decided to tell you about yourself. After about 5 years of answering e-mails and returning phone calls I have a very good idea of who you are. Cycling is more than just a hobby, it really has become a defining character not only for yourself but also for people who know you. You are “the bike rider.” While you are not riding, thinking about future rides and equipment take up a good amount of your very limited free time. You have bought a lot of equipment over the years and have had both good and bad luck with the big brands and have done a lot of research into not only the buzz words of the bike industry but also into the real nuts and bolts about why some components and bikes are really better than others. You are Internet savvy and have worn out the Google keys on your keyboard. You have also been around the block and understand what is going on from a business side. You know that shopping online can save a lot of money (why else would you be reading this page). You also have seen a dramatic shift in the last 10 years in terms of country of origin for almost all of the bicycle parts. You know that some of the very best bike frames in the world are made in You have bought the Gucci brands and have been disappointed and have come to the realization that the true measure of a purchase (or being an informed shopper) is in getting the quality you want (if this is your passion, sacrificing quality is not an option) at the best possible price. Most likely you have also been referred to this site by one of your cycling buddies who have Neuvation products and love them or has been one of the many people who have been really happy with our customer service (Google both of them if you haven’t already). We’ve found that when we focus on the real needs of our customers everything else falls into place. If we ask ourselves “What do our customers really want?” we always know what to do. Thanks for reading, John Neugent Toll free 877-222-4519 |
