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Hold a dollar up in the mirror and you have two. Put a mirror behind it and the multiple reflections make you an instant cajillionaire.”But it’s an illusion!” So is your perceived weight, and the Strava time you set behind your neighbors jeep.
Madoff (the correct spelling is Made-Off) milked his illusion for decades. Enron’s didn’t last as long but the fundamentals are the same. The stock market, where company valuations can go up to 100 times earnings or more is the same. They are all based on trust.
But this weekend’s sale is not. All of the bike industry figures point to gloomy numbers this year. They cancelled Friday's Giro stage because of snow. We are experiencing the negative Lance affect. Wholesale inventory is up 50% and much of it is in road bikes and I have way too many.
That’s why I woke up in the middle of the night with a neon sign in front of my face saying “You have to move some inventory. Now.”
But how can I make any money? By using the old mirror trick. Heck, if it worked for Bernie, maybe it will work for me.
Thanks for reading - John Neugent
Memorial Day Weekend Sale:F100 Frameset (Frame, fork, headset) $219, FC100 Frameset $495, FC500 Frameset $795. Upgrade your current ride or turn your beater bike into a great bike. These prices won’t last because my inventory won’t last. F100 and FC100 have standard GPX English bottom brackets and 27.2 seat posts. The FC500 has a BB30 and a 31.8 seat post. Seat posts are not included but I can supply them at a great price if you need one. The pricing is below cost – don’t make the mistake of thinking these are low end frames. It’s only the price that is low.
