In the late 70’s Shimano introduced aero components and failed miserably.
About 15 years ago Team CSC started using more aerodynamic Cervelo bikes – largely, at that time, popular only with triathletes. At the same time both Zipp and Hed were making influencing roadies on the benefits of aerodynamics. It took about two decades, but road bikers now realize aerodynamics are critical to speed.
Specialized has just completed an in house wind tunnel which I am sure comes at least half out of their marketing budget. Aero is now one of the driving forces in bike, wheel, component, accessory, and clothing development. If you looked at any of the commercials on the TOC you also got a strong does of importance of aerodynamics.
The gram equivalent of aerodynamic drag is now as important as its static gram weight.
The best place to reduce your aerodynamic drag is in wheels :-) Aluminum is too heavy to make aerodynamic and so carbon is it – at least for now. Within the next year, I forecast half of my dollar sales to be carbon wheel based (up from less than 1 percent two years ago).
As Shimano found out, timing is everything. And now is the best time :-) to buy our C45 clincher carbon wheels because I have a special 10% off my already low Internet pricing if you place your order before the rims arrive- probably later this week.
Thanks for reading – John Neugent
Neuvation Bib Shorts only $64.95 (regularly $79.85) on sale. DANGER: Do not dress with any cycling shorts or bibs in the dark. One reader tried and got a few miles before he realized the chamois was on the outside instead of inside.
C45 Carbon Clincher Wheels: As always we are sold out of C45’s but they are on the water and due in about a week. SRP $1795, Sale $995 and for prebooking only take another 10% off (discount taken at checkout. Here’s what Joe from CT posted ……
“Fast smooth fun. High quality construction and the wider tire bed improves ride. Wheels make a new noise that takes some getting used to. I really enjoy riding these. I have used all of Neuvation's aluminum Clinchers, these are more better. BUY some speed and FUN!”
We couldn’t agree more. We always have wind out here and into the wind you can normally get about two extra gears. Remember, it really isn’t if you are going to get carbon wheels, it’s when. With the season just getting going the sooner you get them, the longer you get to enjoy them.